Marketing and Outreach Committee

Description:

This committee will be coordinating a unified invasive species message. Initiated at the Education Summit in Jackson, attendees agreed that we need to coordinate and seek marketing assistance.

NAISMA recently adopted Play Clean Go (PCG) as our national education campaign. The NAISMA Marketing and Outreach Committee conducted a survey that identified the need for a national campaign with a unified message. The response was overwhelmingly in support of a campaign that any program could adopt and utilize as a compliment to their local outreach efforts. The committee feels the PCG campaign meets that need and thus supports adoption by NAISMA. To see how Clean Play Go can work for your organization download the presentation here. For more information on how to join please click here.

2016 Goals:

  • Promote Play Clean Go and get new members
  • Improve structure and strategies for increased communications with membership 
  • Improve professional images of the invasive species management program
  • See if NAISMA could get a spot on the PlayCleanGo steering committee

Coordinator: Julie Kraft, Sublette County(Wyoming) Weed and Pest District

Committee Membership:

David Moorhead, Julie Knudson, Kelly Cooley and any interested NAISMA members